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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Financial Times Series)

by Paul W. Farris,Neil Bendle,Phillip Pfeifer,David Reibstein

ISBN 13: 9780273722038

Format: Paperback (368 pages)
Publisher: Wharton School Publishing
Published: 09 Dec 2008

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Getting Multi-Channel Distribution Right

by Kusum L. Ailawadi,Paul W. Farris

ISBN 13: 9781119632887

Format: Hardcover (384 pages)
Publisher: Wiley
Published: 20 May 2020

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